NYC PLAYGROUND A collection inspired by the real New York of the 1980’s.
A city that embraces the hustle and lives to be on the go, but has impeccable aesthetic whilst doing so.
80s Icons such as JFK, Jane Fonda and Cindy Crawford are on the mood board when creating this campaign and collection.
NYC playground takes you on a journey of two New Yorkers, in which being active is at their core.
A city where the biggest strength is one size doesn’t fit all.
There is something for everyone: you can be a dainty ballerina on Monday and a boxing baddie on Friday.
Always follow your young spirit and let New York be your Playground!
Starring Maia Cotton and Caroline Kelley, shot by Jared Kocka.
Models: Maia Cotton & Caroline Kelley
Photographer: Jared Kocka Producer: Klaudyna Astramowicz
HMU: Alex T Video: Justin Mulroy